KAWAII

We're huge candy junkies, so you can only imagine our excitement when our old friend and partner, Burgundy Hospitality announced a new brand of handcrafted gourmet candy for children. As the name suggests, which is Japanese for 'cute', we got to work creating a simple, memorable but fun identity that would stand out in-store. Along with creating the logo, we also worked on labels for jars and bags, along with POP display elements. 

PACKAGING & LIVERY

As the brand evolves, we're constantly creating new pieces that go on to their product, their packaging, social media and retail to reflect the personality of this super fun confectionary brand.