L'ÉCLAIR STUDIO

At Studio Glyph, its always dessert time! When L’eclair Studio approached us for a branding project, we could not contain our excitement. Eclairs are delicate choux pastry desserts, filled with delicious creams and decorated with various toppings to create the most stunning visual delights. A brand that constantly churns out new decadent treats certainly required an identity that is playful, artistic and contemporary at the same time.

THE LOGO

This identity was designed to mirror the distinct layers, and complexity of a choux pastry. It is an artistic interpretation of taking a closer look at the pastry. The strong contrast of black and white makes for a bold, contemporary brand that is not afraid to experiment.

livery & Packaging

Credit to L’eclair Studio for imagery.