LIVitup!

LIVitup! is a precautionary Ayurvedic hangover pill that doubles up as a long term liver protector. We partnered with LIVitup! to create a series of promotional collaterals as a part of bar activation for the product launch. The aim was to create awareness as well as educate the young target audience about the product on their casual night out in a fun yet engaging manner. Glow in the dark tent cards prompted people to ask for the pill at the bar before they start drinking in order to generate sales.