KIBI KIBI
naming | BRANDING | brand strategy | packaging design | brand language | website design
We’re strong believers of the fact that food isn’t just a means of survival but also fuel for the soul. We were fortunate enough to meet the good folks at Kibi Kibi who shared the same thoughts. We worked on the visual identity, packaging, website design and communication for their brand of delicious and guilt free bliss balls. Kibi Kibi is all about bringing back the joy of good food. They make guilt free snacks, which doesn’t make you choose between what the head wants and what the heart wants.
Pictured above: The packaging and identity design for Kibi Kibi. The idea for the brand was to be simple, sweet and fun. Bold graphic patterns helped us not only convey what the brand stood for, but also helped us stand out on shelves.
THE BIG BRAND IDEA
We focused on simple forms and derived qualities with which the brand associated. This not only formed the basis of the packaging and the identity but was extended into the brand’s communication and online presence.
Each of the forms went hand in hand with the kind of products Kibi Kibi produces. We used these as the starting point for the packaging and all of the brand communication.
THE DESIGN EVOLUTION
The idea was clear, we wanted our packaging to be fun just like the food and the ideology of eating guilt free. We explored and tested a bunch of different variations
WE EXPLORED FAR AND WIDE WITH JUST BASIC FORMS, RENDERED IT IN MULTIPLE MANNERS AND FOUND THE RIGHT BALANCE
Packaging Design
With the packs we made sure to neatly stack all the information keeping in mind the small surface area. With a consistent architecture all across, only the base colour changed from one flavour to another.
The noticeable graphics from the packaging help us tie other assets of the brand together. Using text in a curve also became synonymous with the brand’s language.
THE WEBSITE
We didn’t want the website to be a run of the mill e-commerce platform which solely focused on buying the product. Instead we wanted to make it a fun blast of colour, which would make you want to scroll more, read more and just fall back in love with guilt free eating.
