MESTERMOR
Shopping can be a lot more complicated than it should be. With a plethora of options available online and a never ending number of stores in malls, figuring out the right purchase for you and your special ones can end up become taxing. Enter Mestermor; a subscription based service for men with a curated selection which has a handpicked range of products delivered right to your doorstep.
The concept of redaction fit in perfectly with what the brand had to offer. What’s important is highlighted and deserves your attention. Similarly, the subscription box only sends what you need and helps you avoid all clutter.
Pictured above: Product shoot and brand imagery for Mestermor. With the product shoot we kept everything black or a shade of it. From the props to the backdrop. This made the imagery for the shoot a lot more own-able for the brand.
While there weren’t many other subscription box platforms to directly compete with, the alternate apparel and lifestyle options in the category were way too many. We used this to our strength and focused on how the plethora of options only led to confusion and gave too much to choose from.
We observed how the other platforms in the international market worked, how they differentiated themselves in a market with more than plenty to pick from. The brand research helped in forming a starting point for what Mestermor would be.
SURVEYING THE CATEGORY
With e-commerce taking over the world of retail, we learnt it was important for the site to be a lot more than the traditional run of the mill site. It needed to have a lot more understanding about the consumer, figure out what they’re looking for, know about what they like and more importantly what they don’t like. We immersed ourselves in the category, understood what the brands which made a difference had to say, observe how they communicated visually and verbally and decided on what our stance should be.
We made detailed observations on brands, their design, their communication, what they claim, how they began, why they are successful or popular, and what price band they operate in.
UNDERSTANDING THE CONSUMERS
A subscription box is a lot like trusting someone to shop on your behalf. We wanted to make sure the brand is positioned in a way where it appealed to men of all kind; be it someone who’s extremely experimental with his choices, someone who keeps it safe and knows what he wants which we can make better and the gifter; who’s looking to share these curated findings for their special ones. We understood their tastes, buying habits and lifestyles before deep diving into the design process.
THE DESIGN EVOLUTION
Discovery become the starting point for our design process. Something which lied at the heart of the brand, from finding new brands which would’ve otherwise gone under your radar, discovering what’s in store for you each month and discovering your own personal style and going out of your own comfort zone.
Then began our journey exploring the design for the identity.
The product shoot for the brand did not sway itself to anything particular which Mestermor brought to its customers. The aim was to create something timeless, something which can be used by the brand for as long as possible and cover the sleekness which it had to offer.
We went for an all black theme for the brand, a color which would be neutral and not sway towards any of the brands which Mestermor had to offer. All the text, illustrations and highlights were done in white to give perfect contrast. The identity became the starting point for the redacted lines which then extended into the other extensions of the brand.
Above, the set of stickers didn’t follow a theme per say or restrict itself to the products the brand had to offer. We did so in order to create a pack which would appeal to men of all type but rendered the illustrations in a manner where it’s own-able for the brand.
FREEBIES
Since Mestermor’s main focus was on curation which it did through other brands, we wanted to create a set of freebies (bookmarks, stickers, coasters etc) which would come with every box and would be something which would either come in handy for the users, or just something a little cool for them to have.
The extensions all followed a slightly old school style of illustrations, with sharper lines, simple strokes and the notable black and white theme.
THE WEBSITE
Since the brand’s most crucial touchpoint was it’s website, we spent a lot of time debating, discussing, brainstorming what it should be like. We created a user flow for the website to start out with, which gave us an idea of how the user would go through the platform, interact with the brand, know more about mestermor and sign up to become a part of the club.
The home page needed to encapsulate what the brand is, the way it works, the variety it offers and link the users to the quiz through multiple CTAs; in order for us to get to know them more.
The Mestermor Quiz
The Quiz was essential to the website, it helped us know the user more. We understood what they’re looking for, their required information (which was quite intensive as it needed to cover a variety of product categories) and what the right mestermor box would be for them.
The Mestermor Desktop Screens
Mobile Adaptation Screens
