THE ORIENT LINE
BRAND IDENTITY & WEBSITE
‘The Orient Line’ used to be a cruise liner that would travel from the shores of Europe, to the Asian subcontinent.
This brand identity represents the journeys of the two very passionate founders, who started this line of comfort clothing, for the good life. Being widely travelled, having lived in multiple cities, countries and continents, the identity of this label was meticulously designed over many many conversations with its creators, with multiple rounds of iterations with the sole objectively to effectively capture the essence of their vision for the brand.Everything from the logo, to the photo shoot, to all the collaterals, required to reflect the precarious balance between their inspiration from the old-world of voyages across oceans, and the desperate need for respite for the busy woman, of today.